Central Coast goes Green..all summer long!Nov. 15, 2021
MEDIA RELEASE 15th November, 2021
Caffeine Goes Green on the Central Coast
Love Central Coast (LCC) has partnered with South Coast start-up Green Caffeen to make tourism more sustainable. Building on the success of the swap-and-go cup system rollout with locals, as part of the wider Hunter Joint Organisation and Central Coast Council partnerships, LCC are encouraging businesses and visitors to the region to get involved and help reduce single-use. Green Caffeen operates at no cost to cafes or consumers, offering a free and simple system to reduce the amount of disposable coffee cups ending up as landfill. Already available at 27 cafes across the Central Coast, this rollout will expand the reach of the eco-friendly alternative, making environmentally conscious choices easy for travellers across the region.
With Destination Central Coast currently working towards their ECO Destination Certification through a partnership with Ecotourism Australia, fully-funded by WWF-Australia’s Wildlife & Nature Recovery Fund, this is an important piece of the puzzle. According to spokesperson for Destination Central Coast and Council Director, Natalia Cowley, “The Central Coast is an up-and-coming sustainable destination with plenty to see and do and this new partnership at a destination level – in addition to the existing partnership with Council’s Waste Services – doubles the opportunities for local businesses to get involved and supports our larger goal of becoming a leading ecotourism destination in NSW.” This new partnership is perfectly timed with the reopening of our region and the peak summer period now approaching. It’s an active step to help keep our beautiful destination clean by encouraging visitors to reduce the single-use coffee cup habit and minimise litter at some of our most popular coffee spots."
With the tourism industry growing every year, it’s essential that there is a sustainable path forward. Council Administrator, Rik Hart said that this is something for everyone to be involved in. “The responsibility to look after our beautiful beaches, scenic bush walks and bustling town centres doesn’t just lie with locals – it is a shared responsibility with those who also visit our region,” Mr Hart said.
Green Caffeen Co-Founder, Damien Clarke, knows that convenience often wins out, with an estimated one billion single use coffee cups making their way to landfill in Australia alone. “It’s notoriously difficult for people to remember to bring their reusable cup every time they want a takeaway coffee. Even after we became deeply aware of what a menace to the environment single-use coffee cups were, we still found it hard,” Mr Clarke said. “We designed Green Caffeen to be a complete no-brainer, like a local library service. You check a cup out and check it back in again later. It’s free, plus, you can have two cups out at once, so it doesn’t matter if you forget your cup; you’ve got another in the cloud.”
Green Caffeen is already available across the Central Coast, however the start of the summer season heralds the arrival of caffeine-loving crowds and the expansion of the network serves as an opportunity for travellers to leave the Coast as beautiful as they found it.
Free to cafes and customers, Green Caffeen is available at over 700 cafes across the country. Businesses can register their interest online and individuals can download the app from the website or app stores, ready to simply scan, swap and go. Find out more at https://greencaffeen.com.au/. For further information on the Central Coast and Green Caffeen Partnership, please click here:
ABOUT GREEN CAFFEEN: Green Caffeen are a South Coast start-up, focused on reducing single use one person, one cafe, one country at a time. Founded by two dads done with the rat race and seeking to make a positive impact on the planet, the scan-swap-go system has now rolled out across Australia making it easier than ever to go green with your caffeine. Green Caffeen works with community organisations, universities, local governments and businesses to reduce waste and champion the circular economy. Cups are made in Australia of food-grade recycled plastic, are BPA free and fully recyclable at the end of their lifecycle.
MEDIA CONTACT Damien Clarke, Co-founder Green Caffeen E: email@example.com