It's the New Way to Take Away!

Kit for Councils

Hey partner, thanks for gett’n involved. We’ve prepared a bunch of social media resources for you to use throughout your community campaign.

You’ve got enough content here for a whole 6 weeks. We’ve even included some nifty hashtags to help you get more eyeballs and engagement on your posts.

For best results, we recommend you:

  • post in your feed and in stories

  • post in the weeks leading up to launch day

  • add in some local hashtags to make the word spread even further

  • create an Instagram stories highlight album to keep your content long term

Posts + captions for Instagram + Facebook feeds

Green Caffeen

Week 1

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Green Caffeen
Week 1

Calling all local Cafes! Want to save on overheads? 💰 And save the planet? 🌏 We’ve joined forces with @GreenCaffeen to help you do just that.

What’s Green Caffeen? It’s a FREE swap and go reusable coffee cup system that’s all about stopping single-use plastic coffee cups at the source.

Why we rate it? Because this solution to plastic pollution makes it EASY for both cafes and consumers to act more responsibly. Plus, it’s a closed loop system that’s been operating around Australia for the past 2.5 years – even throughout Covid. It’s simple, safe, sustainable, and free to use.

Why we want cafes to care? Because in Australia, over 1 BILLION disposable coffee cups are sent to landfill every year. Our community, as a whole, needs to transition away from single-use coffee cups to help reduce greenhouse gases and stop plastic pollution.

To find out more about becoming a participating cafe and offering Green Caffeen swap and go cups to your takeaway customers, head over to www.greencaffeencom.au or their social pages @greencaffeen.

But get in quick! Launching soon in cafes across our LGA.

#waronwaste #greencaffeenteam #australianmade #circulareconomy #closetheloop #consciousbusiness #bethechange #turtleconservation #journeytozerowaste #zerowastecafe #choosetoreuse #reuserevolution #responsiblecafes #ecofriendly #saynotosingleuse #refusesingleuse #takeawaycoffee #greencup #coffeedaily #coffeecommunity #coffeelover #cafeculture

Green Caffeen

Week 2

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Green Caffeen
Week 2

Cafe owners, you might be wondering why we’ve joined the ‘reuse revolution’ with @GreenCaffeen swap and go reusable coffee cups…

In short, it’s because transitioning away from single-use coffee cups is good for business and good for our community. Here’s why:

❶ Bottom line, every time you point your customers towards a Green Caffeen reusable cup instead of a single-use cup, you’re saving on overheads. Single-use cups cost around 30c. Green Caffeen cups cost zero cents.

How many regulars do you have? How many coffees a day do they drink? How much budget will you save, while you’re saving the planet?

❷ Our reliance on single-use takeaway coffee cups is wreaking havoc on our environment. If we send 1 BILLION single use cups to landfill every year, how many do you think are sitting there now?

How many are escaping into our rivers and oceans every day?

❸ By becoming a Green Caffeen participating cafe, you’re joining Australia’s largest swap and go reusable cup network. Plus, you’re standing out as a cafe of choice for conscious consumers.

At the end of the day, that’s a lot of good happening in our neighbourhood.

To find out more about Green Caffeen and becoming a participating cafe, head over to www.greencaffeen.com.au or @greencaffeen.

But get in quick! Launching soon in cafes across our community!

#waronwaste #greencaffeenteam #australianmade #circulareconomy #closetheloop #consciousbusiness #bethechange #turtleconservation #journeytozerowaste #zerowastecafe #choosetoreuse #reuserevolution #responsiblecafes #ecofriendly #saynotosingleuse #refusesingleuse #takeawaycoffee #greencup #coffeedaily #coffeecommunity #coffeelover #cafeculture

Green Caffeen

Week 3

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Green Caffeen
Week 3

CAFE OWNERS, we’ve told you WHY we’ve teamed up with @GreenCaffeen swap and go reusable cups, and we’ve told you WHAT this Aussie-born initiative is all about. Now, here’s the HOW of it all - in 3 easy steps.

Once your customer has the Green Caffeen app (hint: you’ll want to tell them to download the app!) they simply:

👋🏽 ASK for their coffee to go in a Green Caffeen cup

👉🏽 TAP ‘Grab, swap or drop’ in the app on their phone

📲 SCAN the Green Caffeen code sticker (near your point of sale), and await their brew

Next time they’re in, they can swap the cup for a fresh one.

Customers can have 2 cups checked out at once, so it’s no big deal if they forget to bring the cup back – they don’t need to resort to a single-use cup!

It’s just like borrowing a library book: they’ve got 30 days to bring it back before a lost cup fee is charged.

Oh, and customers can swap or drop at any participating cafe around Australia – there's already around 700 cafes in the network. To become one of them, visit www.greencaffeen.com.au.

#waronwaste #greencaffeenteam #australianmade #circulareconomy #closetheloop #consciousbusiness #bethechange #turtleconservation #journeytozerowaste #zerowastecafe #choosetoreuse #reuserevolution #responsiblecafes #ecofriendly #saynotosingleuse #refusesingleuse #takeawaycoffee #greencup #coffeedaily #coffeecommunity #coffeelover #cafeculture

Green Caffeen

Week 4

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Green Caffeen
Week 4

CAFÉ OWNERS, have you made the smart and sustainable choice yet? Have you signed up to @GreenCaffeen and their FREE swap and go reusable cup system?

We’ve been posting about this joint initiative for the past few weeks, so head back into the feed if you’re unsure of WHAT Green Caffeen is, WHO’s involved, HOW it works and WHY we’re so keen to see our local cafés and coffee lovers move away from using single-use plastic coffee cups.

No time to flick back? Here’s the story in a nutshell:

🍃 The Green Caffeen swap and go reusable cup system is safe, sustainable and smart. These eco-friendly cups are always at the counter when you need them

🍃 It’s the new way to takeaway that’s just like borrowing a library book – customers use the Green Caffeen app to check out 1 or 2 cups at a time, then they swap or return the cup(s) to any participating café when they’re done, checking the cups back in each time

🍃 It’s free for cafes and customers to use, thanks to Green Caffeen and our joint local council initiative. We’re making it a complete no brainer for all of us to say ‘no thanks’ to single-use coffee cups

🍃 All cafés need to do is sign up online with Green Caffeen. All customers need to do is download the Green Caffeen app and follow the prompts – it’s a super easy system for everyone involved

If you’ve got questions, we encourage you to head over to www.greencaffeen.com.au or download the app where you’ll find a range of Frequently Asked Questions.

Folks, this is a purpose-led Aussie initiative that’s manufacturing their cups right here in Oz. Needless to say, we’re delighted to bring it to you, and to see our community kick the single-use coffee cup habit. We hope you’ll help spread the word for the benefit of all.

#waronwaste #greencaffeenteam #australianmade #circulareconomy #closetheloop

Green Caffeen

Week 5

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Green Caffeen
Week 5

Because every single-use coffee cup harms our environment, we’ve teamed up with @greencaffeen swap and go reusable cups to change the takeaway coffee culture across our LGA.

Did we mention it’s free? That’s right. There’s no buying a cup or signing up for anything complicated - it’s just like borrowing a library book - download the Green Caffeen app, check the cup out, check it back in within 30 days.

Will you be changing the way you take away so we can send far less of this rubbish to landfill?

#waronwaste #greencaffeenteam #australianmade #circulareconomy #closetheloop #consciousbusiness #bethechange #turtleconservation #journeytozerowaste #zerowastecafe #choosetoreuse #reuserevolution #responsiblecafes #ecofriendly #saynotosingleuse #refusesingleuse #takeawaycoffee #greencup #coffeedaily #coffeecommunity #coffeelover #cafeculture

Green Caffeen

Week 6

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Green Caffeen
Week 6

Have you spotted a local café using @greencaffeen swap and go reusable coffee cups? Give them a shout out! And when you’re ready to kick the single-use coffee cup habit:

👉🏼 download the Green Caffeen app

👉🏼 use the ‘Café Finder’ to find a participating café near you,

🙌🏼 and start changing the way you takeaway.

The beauty of this swap and go system is you don’t have to remember to bring your own coffee cup every time. The cups are always there for you! This is what we call designing out waste.

#waronwaste #greencaffeenteam #australianmade #circulareconomy #closetheloop #consciousbusiness #bethechange #turtleconservation #journeytozerowaste #zerowastecafe #choosetoreuse #reuserevolution #responsiblecafes #ecofriendly #saynotosingleuse #refusesingleuse #takeawaycoffee #greencup #coffeedaily #coffeecommunity #coffeelover #cafeculture

Stories for Instagram + Facebook

Green Caffeen

Week 1

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Green Caffeen
Green Caffeen
Green Caffeen

Week 1

Instagram and Facebook stories

Green Caffeen

Week 2

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Green Caffeen
Green Caffeen
Green Caffeen

Week 2

Instagram and Facebook stories

Green Caffeen

Week 3

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Green Caffeen
Green Caffeen
Green Caffeen

Week 3

Instagram and Facebook stories

Green Caffeen

Week 4

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Green Caffeen
Green Caffeen

Week 4

Instagram and Facebook stories

Green Caffeen

Week 5

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Green Caffeen
Green Caffeen
Green Caffeen

Week 5

Instagram and Facebook stories

Green Caffeen

Week 6

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Green Caffeen
Green Caffeen

Week 6

Instagram and Facebook stories

Join now.

Download the Green Caffeen app to get started!

Download Green caffeen